Do you own one? I bet you do.
You know Adidas actually pulled out Stan Smiths from it’s shelves in 2012? Later they reintroduced the iconic shoes in 2014 with an aggressive social media campaign targeting well just the A-Celebrities out there like Ellen DeGeneres, who was sent shoes with their own portrait on the tongue instead of the usual drawing of Stan, what a great idea!
According to Adidas, they sold more Stan Smiths in 2014 than in 2010 to 2013 combined. Footwear News named the Stan Smith “Shoe of the Year” for its unprecedented popularity during the year it was re-launched.
Adidas’ Stan Smith has sold over 40 million pairs since its inception! Its simple lines and low profile makes it perfect for the fashion conscious.